Branded onboarding packs are one of the best ways to make your new starters feel welcome, showcasing your commitment to their happiness and wellbeing from day 1. With recruitment being a costly exercise, investing in retention is one of the most effective methods of achieving long term workforce stability, so if you don't already issue onboarding packs, maybe now is the time to start. What is a branded onboarding pack? A branded onboarding pack is a collection of personalised items that will...

Gifting promotional merchandise is a time-tested technique for attracting and retaining customers, but choosing the right products for your business requires you to make smart product choices driven by who your target audience are, the purpose of the promotional merchandise and a measurable return on investment rather than personal preference, up-front cost or guesswork. Define your target audience Choosing the products that will transform your marketing campaign from fun to successful...

Promotional merchandise has long been one of the most successful marketing techniques, expanding your brand's reach and visibility and attracting new clients and customers. Yet many businesses are still making some common mistakes which can affect the success of their marketing campaigns. To transform your brand's promotional merchandise from a forgettable giveaway into a powerful brand-building tool, make sure to avoid making these mistakes. 1. Choosing low quality products. ...