Using Promotional Products To Strengthen Internal Company Culture

The jobs market is becoming increasingly challenging, with candidates

placing equal value on a company's wellbeing and culture offerings as on the

proposed salary. In order to attract, secure and retain high quality

candidates, it is becoming necessary for businesses to improve their overall

value proposition, and one way in which this can be achieved is through the

use of promotional products.

When promotional products are appropriate

There are many times when gifting someone a promotional product is

appropriate, however in recruitment and retention, the most appropriate

times are during the onboarding process, in recognition of achievements in

post, and to support team engagement.

At all of these points, a gift symbolises the employee's value to your

business and strengthens their association with it, boosting morale and

motivating them to continued success. 

What sort of promotional products are best

During the onboarding phase, the most appropriate products are those that

will help the new recruit to feel at home with their new team. Desk

essentials such as a calendar or diary, along with a new pen, can help them

to hit the ground running, with the tools they need to keep notes, record

their training, plan their diary and book appointments.

Other appropriate gifts for a new recruit are items of branded clothing.

These are of particular benefit if the recruit will be customer-facing, as

they will not need to worry about what to wear since your business will have

provided them with an appropriate outfit. 

If you wish to reward or recognise an individual or team achievement,

branded tech products such as cordless charging docks are a great idea. Not

only are they something your workers may not buy for themselves, but they

are also useful, unintrusive and reinforce a shared identity.

Supporting team engagement is a key element in building a positive workplace

culture, and gifts can go a long way to boosting engagement. Consider

gifting drinkware such as leak-free travel mugs or sports bottles, which

will keep your workforce hydrated on the go. Not only do these gifts

reinforce to your personnel how much you value their presence, but they also

satisfy one of their key wellbeing needs.

Setting a budget for promotional products

The aim of promotional products in strengthening your internal company

culture is to make your workforce feel valued and seen. In determining a

budget for gifts, you should consider the costs of replacing any workers who

move on and select gifts within this value. By making your workforce feel

respected and appreciated, they are less likely to leave, reducing your

turnover rates, supporting succession planning and creating a strong and

stable workforce.

Unsure where to start?

If you believe promotional products will boost recruitment and stabilise

retention rates in your business, please contact Source Promotional

Merchandise today for help in selecting and ordering products that will

satisfy your use case, delight your workforce and make a lasting difference

to your internal company culture.