Why is branded merchandise important?

Branded merchandise is a powerful marketing tool, as unlike social media

adverts, it has a tangible presence in your customers' lives. This is

especially true of branded merchandise that recipients actually use. 

Choosing the right branded merchandise

While a fridge magnet can bear your company logo and be kept for many years,

it isn't an object that is regularly handled, and this means that your

recipient's connection to it will never be as strong as it would be to

something that they deem useful.

For this reason, our experienced team at Source Promotional Merchandise

encourages you to think outside the box. Consider the utility of the

products you plan to personalise and gift, and try to picture them in your

recipient's home. The aim of branded merchandise is to enhance brand

visibility and leave a lasting positive impression, so quality really

matters.

Balancing cost and quality

The cost of branded merchandise should be seen as an investment in customer

loyalty, so opting for cheap, mass-manufactured products is rarely

productive. Branded merchandise that breaks quickly or doesn't work in the

manner intended disappoints and frustrates recipients who may mistakenly

then believe that the quality is representative of your brand's products and

services. 

Spending a little bit more on high quality, tailored products that deliver

an excellent customer experience, on the other hand, inspires recipients to

revisit your brand the next time they need something that you offer, as they

already feel a sense of gratitude for the free gift, as well as being

confident that your products are high-quality and long-lasting.

The value of branded merchandise always goes beyond its cost - a

high-quality, useful, attractive and functional gift will always be warmly

received and could result in additional sales, while a cheap,

poorly-produced or faulty product will be consigned to landfill, attracting

an environmental and reputational cost as well as a financial one for the

business that purchased it.

Why branded merchandise outperforms other forms of marketing

It is easy to think that living in a digital era means relying entirely on

digital forms of marketing, but this is simply untrue. While digital

marketing absolutely has its place, it provides but a fleeting glimpse into

your brand and requires continuous tailoring to capture the attention of

your audience.

Conversely, branded merchandise is a time-tested marketing strategy that

continues to delight and excite your customers who thoroughly enjoy

receiving a free gift, either as a thank you, an incentive, or to encourage

their continued loyalty.

When times are tough, receiving a little gift in the post can make all the

difference to someone's morale, and even if it doesn't inspire an immediate

order, they will experience positive emotions both upon receipt and every

time they use it, increasing the likelihood of a future purchase from your

business. 

In conclusion, branded merchandise is an important form of marketing that,

when carefully utilised, delivers value for money, reputational benefits and

increased customer loyalty.