The Ultimate Guide to Choosing the Right Promotional Merchandise for Your Event

Choosing the right promotional merchandise for your event requires careful 

consideration of your event goals, the demographic of your target audience 

and your budget. At Source Promotional Merchandise, we are experts in this 

area and can help you to select products that will enhance your brand's 

visibility and reach without breaking the bank. 

What are the aims of your event? 

Is your event designed to aid networking or to showcase your wares to buyers 

within your market sector? Are you welcoming in the public or are all of the 

guests likely to be in the trade?  

Do you want promotional merchandise to use as freebies to entice people to 

your stand, to offer as competition prizes or as a corporate gift? 

It is important to be honest with yourself about your intentions for 

attending the event in order to determine what type of merchandise will be 

most appropriate and what price point you should be looking at in order to 

deliver against your objectives without adversely impacting your bottom 

line. 

Who is your audience? 

Consider the demographic of the people that will be attending your event. 

What age and socioeconomic background categories do they fit into? What are 

their interests? What do they have in common and what can your brand do for 

them? Are they eco-conscious? Are they already familiar with your products 

and services?  

By understanding who your target audience is and categorising them as best 

you can, you can begin to narrow down your field of potential merchandise to 

products that will be well received, align with the attendees' preferences 

and your brand's values and stand out from the crowd for the right reasons. 

What can you afford to spend? 

It is vital that you source high quality promotional merchandise as nothing 

will sour a customer's view of your brand more quickly than a gift that 

doesn't outlast the duration of the event from which it was obtained. 

While quality is the leading factor in the cost of promotional merchandise, 

complicated or intricate personalisation of the product and the lead time in 

which the product is required will also impact on the cost. To obtain best 

value for money without compromising quality, it is important to think 

ahead, order in good time and work with your supplier to personalise the 

products with your brand name and logo in such a way as to highlight your 

corporate identity without adding unnecessary complexity. 

In conclusion 

Choosing the right promotional merchandise for your event requires that you 

begin planning early. Consider your aims with regard to attending the event. 

Think about the people who will be there and whose attention you want to 

attract. Finally, partner with a specialist such as Source Promotional 

Merchandise to ensure the products that you source for gifting purposes are 

of the highest quality while remaining within budget.