Corporate Souvenir Ideas to Impress Clients and Employees

Staying ahead of the competition means standing out for all the right reasons and when attending events, seminars and conferences, corporate souvenirs can enhance brand visibility and leave clients with a lasting, positive impression of your business. Likewise, corporate souvenirs can also make your hard-working employees feel valued, bolstering their sense of loyalty and increasing their motivation. 

When to use corporate souvenirs 

1. At corporate events. 

Freebies are pretty much expected at corporate events. Many visitors will drop by a business' stall not only to discuss ideas and potential future collaborations but to see what freebies they have. To stand out from the crowd, make sure yours are exciting, relevant and useful. Issuing high quality branded merchandise that can be used every day will deliver an impactful message that your brand can be trusted to deliver. Consider giving away branded umbrellas, tote bags and USB sticks as well as the ubiquitous pens and notebooks.  

2. To thank loyal clients. 

Your business cannot function without a loyal client base, so if a client has proven to be particularly valuable or invested a considerable sum with your company, you may wish to thank them for their continued business by way of a luxury gift set or wellness gift. Depending on the type of business you run and your relationship with the client, you may deem a food or beverage gift set appropriate, or err on the side of caution and present them with a filled cosmetics bag, ready for their next business trip. This small token of your appreciation will foster good feelings and encourage continued business.  

3. To thank hard working employees. 

It isn't always possible to reward employees who have gone above and beyond with financial incentives, but issuing them a free gift along with a handwritten note of appreciation will delight and motivate them. Try to select a gift that will be meaningful to the recipient or that will enhance their well-being. The gift should, wherever possible, be matched to the employee's preferences and account for any allergies, sensitivities or ethical values.  

4. To celebrate a milestone.  

Whether a project has completed within its time, cost and quality parameters or an employee is celebrating time served with the company, issuing a corporate souvenir to mark the occasion is a nice touch that will always be appreciated. Consider framing a team photo, with details of the occasion and the company logo embossed onto the frame, as this will act as a lasting memento of the milestone and be enjoyed by all participants for years to come.  

5. To welcome a new client or employee. 

Promotional merchandise, such as branded clothing, memory sticks and hard drives can foster a sense of belonging in new clients and employees, allowing them to quickly integrate with your brand and become an ambassador for it.  

There are so many times when a corporate souvenir is appropriate, and if you need help sourcing the perfect free gift, please speak to the expert team at Source Promotional Merchandise today.